123RF vs Coolors
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both 123RF and Coolors are credible graphic design tools, and the right pick comes down to your priorities.
123RF — Affordable royalty-free content.
Choose Coolors if you'd rather have a lower starting price (free – $3.99/mo), a free plan to start on and a higher overall rating (4.8/5). The super-fast color palette generator.
123RF vs Coolors: side by side
| Dimension | 123RF | Coolors |
|---|---|---|
| Starting price | From $29/mo | Free – $3.99/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Marketers | Designers, Developers, Creators |
| Platforms | Web, Api | Web, Ios, Android |
| Rating | 4.2/5 | 4.8/5Winner |
123RF key facts
- Vendor
- Inmagine
- Pricing
- Subscription — From $29/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2005
- Headquarters
- Cyberjaya, Malaysia
Coolors key facts
- Vendor
- Coolors
- Pricing
- Freemium — Free – $3.99/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Designers, Developers, Creators
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Reggio Emilia, Italy
Frequently asked questions
Is 123RF better than Coolors?
Neither is universally better — Coolors edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is 123RF or Coolors cheaper?
Coolors is the more affordable of the two to get started, at free – $3.99/mo. 123RF starts at from $29/mo; Coolors starts at free – $3.99/mo.
Can 123RF replace Coolors?
Yes for most teams — both are graphic design tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.