AB Tasty vs Lucky Orange
Updated June 2026 · A structured head-to-head comparison.
Conversion analytics and heatmaps.
The verdict
Both AB Tasty and Lucky Orange are credible ab testing tools, and the right pick comes down to your priorities.
AB Tasty - Experimentation and personalization.
Choose Lucky Orange if you'd rather have a lower starting price (free - $32/mo) and a free plan to start on. Conversion analytics and heatmaps.
AB Tasty vs Lucky Orange: side by side
| Dimension | AB Tasty | Lucky Orange |
|---|---|---|
| Starting price | Custom | Free - $32/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Subscription |
| Best for | Enterprise, Ecommerce | Smb, Ecommerce Teams |
| Platforms | Web, API | Web |
| Rating | 4.4/5 | 4.6/5 |
AB Tasty key facts
- Vendor
- AB Tasty
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, API
- Best for
- Enterprise, Ecommerce
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- Paris, France
Lucky Orange key facts
- Vendor
- Lucky Orange
- Pricing
- Subscription - Free - $32/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Ecommerce Teams
- Editor rating
- 4.6 / 5
- Founded
- 2010
- Headquarters
- Overland Park, Kansas
Frequently asked questions
Is AB Tasty better than Lucky Orange?
Neither is universally better - Lucky Orange edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is AB Tasty or Lucky Orange cheaper?
Lucky Orange is the more affordable of the two to get started, at free - $32/mo. AB Tasty starts at custom; Lucky Orange starts at free - $32/mo.
Can AB Tasty replace Lucky Orange?
Yes for most teams - both are ab testing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.