AB Tasty vs Smartlook
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both AB Tasty and Smartlook are credible ab testing tools, and the right pick comes down to your priorities.
AB Tasty - Experimentation and personalization.
Choose Smartlook if you'd rather have a lower starting price (free - $55/mo) and a free plan to start on. Qualitative analytics for web and apps.
AB Tasty vs Smartlook: side by side
| Dimension | AB Tasty | Smartlook |
|---|---|---|
| Starting price | Custom | Free - $55/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Enterprise, Ecommerce | Product Teams, Smb |
| Platforms | Web, API | Web, iOS, Android |
| Rating | 4.4/5 | 4.6/5 |
AB Tasty key facts
- Vendor
- AB Tasty
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, API
- Best for
- Enterprise, Ecommerce
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- Paris, France
Smartlook key facts
- Vendor
- Smartlook (Cisco)
- Pricing
- Freemium - Free - $55/mo
- Free tier
- Yes
- Platforms
- Web, iOS, Android
- Best for
- Product Teams, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- Brno, Czech Republic
Frequently asked questions
Is AB Tasty better than Smartlook?
Neither is universally better - Smartlook edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is AB Tasty or Smartlook cheaper?
Smartlook is the more affordable of the two to get started, at free - $55/mo. AB Tasty starts at custom; Smartlook starts at free - $55/mo.
Can AB Tasty replace Smartlook?
Yes for most teams - both are ab testing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.