ActiveCampaign vs Kit (ConvertKit)
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
Email marketing built for creators.
The verdict
Both ActiveCampaign and Kit (ConvertKit) are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a longer free trial (14 days) and broader platform coverage. Email marketing + automation + CRM.
Choose Kit (ConvertKit) if you'd rather have a lower starting price (free – $29/mo) and a free plan to start on. Email marketing built for creators.
ActiveCampaign vs Kit (ConvertKit): side by side
| Dimension | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Starting price | From $15/mo | Free – $29/moWinner |
| Free plan | No | YesWinner |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Marketers | Creators, Bloggers, Solopreneurs |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.5/5 | 4.4/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Kit (ConvertKit) key facts
- Vendor
- Kit
- Pricing
- Freemium — Free – $29/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Creators, Bloggers, Solopreneurs
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- Boise, ID, USA
Frequently asked questions
Is ActiveCampaign better than Kit (ConvertKit)?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or Kit (ConvertKit) cheaper?
Kit (ConvertKit) is the more affordable of the two to get started, at free – $29/mo. ActiveCampaign starts at from $15/mo; Kit (ConvertKit) starts at free – $29/mo.
Can ActiveCampaign replace Kit (ConvertKit)?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.