ActiveCampaign vs HubSpot
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
The verdict
Both ActiveCampaign and HubSpot are credible marketing automation tools, and the right pick comes down to your priorities.
ActiveCampaign — Email marketing + automation + CRM.
Choose HubSpot if you'd rather have a lower starting price (free – $20/seat/mo), a free plan to start on, broader platform coverage and more native integrations. All-in-one CRM, marketing, and sales platform.
ActiveCampaign vs HubSpot: side by side
| Dimension | ActiveCampaign | HubSpot |
|---|---|---|
| Starting price | From $15/mo | Free – $20/seat/moWinner |
| Free plan | No | YesWinner |
| Free trial | 14 days | 14 days |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Marketers | Smb, Marketing Teams, Startups |
| Platforms | Web, Ios, Android, Api | Web, Mac, Windows, Ios, Android, ApiWinner |
| Integrations | — | 6+ integrationsWinner |
| Rating | 4.5/5 | 4.5/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
HubSpot key facts
- Vendor
- HubSpot, Inc.
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Mac, Windows, Ios, Android, Api
- Best for
- Smb, Marketing Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
Frequently asked questions
Is ActiveCampaign better than HubSpot?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or HubSpot cheaper?
HubSpot is the more affordable of the two to get started, at free – $20/seat/mo. ActiveCampaign starts at from $15/mo; HubSpot starts at free – $20/seat/mo.
Can ActiveCampaign replace HubSpot?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.