ActiveCampaign vs Sansan
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
The verdict
Both ActiveCampaign and Sansan are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a lower starting price (from $15/mo), a longer free trial (14 days) and a higher overall rating (4.5/5). Email marketing + automation + CRM.
Sansan — Contact and business-card CRM.
ActiveCampaign vs Sansan: side by side
| Dimension | ActiveCampaign | Sansan |
|---|---|---|
| Starting price | From $15/moWinner | Custom |
| Free plan | No | No |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Marketers | Japanese Enterprise, Sales Teams |
| Platforms | Web, Ios, Android, Api | Web, Ios, Android |
| Rating | 4.5/5Winner | 4.2/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Sansan key facts
- Vendor
- Sansan
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Japanese Enterprise, Sales Teams
- Editor rating
- 4.2 / 5
- Founded
- 2007
- Headquarters
- Tokyo, Japan
Frequently asked questions
Is ActiveCampaign better than Sansan?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or Sansan cheaper?
ActiveCampaign is the more affordable of the two to get started, at from $15/mo. ActiveCampaign starts at from $15/mo; Sansan starts at custom.
Can ActiveCampaign replace Sansan?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.