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ActiveCampaign vs Sellsy

Updated June 2026 · A structured head-to-head comparison.

Email marketing + automation + CRM.

CRM and invoicing for French SMBs.

The verdict

Both ActiveCampaign and Sellsy are credible marketing automation tools, and the right pick comes down to your priorities.

Choose ActiveCampaign if you want a lower starting price (from $15/mo) and a higher overall rating (4.5/5). Email marketing + automation + CRM.

Choose Sellsy if you'd rather have a longer free trial (15 days). CRM and invoicing for French SMBs.

ActiveCampaign vs Sellsy: side by side

DimensionActiveCampaignSellsy
Starting priceFrom $15/moWinnerFrom $29/mo
Free planNoNo
Free trial14 days15 daysWinner
Pricing modelSubscriptionSubscription
Best forSmb, MarketersSmb, Sales Teams
PlatformsWeb, iOS, Android, APIWeb, iOS, Android
Rating4.5/5Winner4.1/5

ActiveCampaign key facts

Vendor
ActiveCampaign
Pricing
Subscription - From $15/mo
Free tier
Free trial (14 days)
Platforms
Web, iOS, Android, API
Best for
Smb, Marketers
Editor rating
4.5 / 5
Founded
2003
Headquarters
Chicago, IL, USA

Sellsy key facts

Vendor
Sellsy
Pricing
Subscription - From $29/mo
Free tier
Free trial (15 days)
Platforms
Web, iOS, Android
Best for
Smb, Sales Teams
Editor rating
4.1 / 5
Founded
2009
Headquarters
La Rochelle, France

Frequently asked questions

Is ActiveCampaign better than Sellsy?

Neither is universally better - ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is ActiveCampaign or Sellsy cheaper?

ActiveCampaign is the more affordable of the two to get started, at from $15/mo. ActiveCampaign starts at from $15/mo; Sellsy starts at from $29/mo.

Can ActiveCampaign replace Sellsy?

Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.

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