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AgencyAnalytics vs Funnel

Updated June 2026 · A structured head-to-head comparison.

Reporting platform built for agencies.

Marketing data hub and transformation.

The verdict

Both AgencyAnalytics and Funnel are credible marketing analytics tools, and the right pick comes down to your priorities.

Choose AgencyAnalytics if you want a lower starting price (from $79/mo), broader platform coverage and a higher overall rating (4.7/5). Reporting platform built for agencies.

Funnel — Marketing data hub and transformation.

AgencyAnalytics vs Funnel: side by side

DimensionAgencyAnalyticsFunnel
Starting priceFrom $79/moWinnerCustom
Free planNoNo
Pricing modelSubscriptionSubscription
Best forAgenciesEnterprise, Data Teams
PlatformsWeb, Ios, Android, ApiWinnerWeb, Api
Rating4.7/5Winner4.5/5

AgencyAnalytics key facts

Vendor
AgencyAnalytics
Pricing
Subscription — From $79/mo
Free tier
No
Platforms
Web, Ios, Android, Api
Best for
Agencies
Editor rating
4.7 / 5
Founded
2010
Headquarters
Toronto, Canada

Funnel key facts

Vendor
Funnel.io
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Enterprise, Data Teams
Editor rating
4.5 / 5
Founded
2014
Headquarters
Stockholm, Sweden

Frequently asked questions

Is AgencyAnalytics better than Funnel?

Neither is universally better — AgencyAnalytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is AgencyAnalytics or Funnel cheaper?

AgencyAnalytics is the more affordable of the two to get started, at from $79/mo. AgencyAnalytics starts at from $79/mo; Funnel starts at custom.

Can AgencyAnalytics replace Funnel?

Yes for most teams — both are marketing analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.