AgencyAnalytics vs Supermetrics
Updated June 2026 · A structured head-to-head comparison.
Reporting platform built for agencies.
Marketing data pipelines to anywhere.
The verdict
Both AgencyAnalytics and Supermetrics are credible marketing analytics tools, and the right pick comes down to your priorities.
Choose AgencyAnalytics if you want a lower starting price (from $79/mo), broader platform coverage and a higher overall rating (4.7/5). Reporting platform built for agencies.
Supermetrics — Marketing data pipelines to anywhere.
AgencyAnalytics vs Supermetrics: side by side
| Dimension | AgencyAnalytics | Supermetrics |
|---|---|---|
| Starting price | From $79/moWinner | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Agencies | Agencies, Data Teams |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.7/5Winner | 4.4/5 |
AgencyAnalytics key facts
- Vendor
- AgencyAnalytics
- Pricing
- Subscription — From $79/mo
- Free tier
- No
- Platforms
- Web, Ios, Android, Api
- Best for
- Agencies
- Editor rating
- 4.7 / 5
- Founded
- 2010
- Headquarters
- Toronto, Canada
Supermetrics key facts
- Vendor
- Supermetrics
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Data Teams
- Editor rating
- 4.4 / 5
- Founded
- 2009
- Headquarters
- Helsinki, Finland
Frequently asked questions
Is AgencyAnalytics better than Supermetrics?
Neither is universally better — AgencyAnalytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is AgencyAnalytics or Supermetrics cheaper?
AgencyAnalytics is the more affordable of the two to get started, at from $79/mo. AgencyAnalytics starts at from $79/mo; Supermetrics starts at custom.
Can AgencyAnalytics replace Supermetrics?
Yes for most teams — both are marketing analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.