Ahrefs vs Lumar
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Ahrefs and Lumar are credible seo tools tools, and the right pick comes down to your priorities.
Choose Ahrefs if you want a lower starting price (from $129/mo). All-in-one SEO toolset with a huge backlink index.
Lumar - Website intelligence and technical SEO.
Ahrefs vs Lumar: side by side
| Dimension | Ahrefs | Lumar |
|---|---|---|
| Starting price | From $129/moWinner | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Seo Pros, Agencies, Content Teams | Enterprise, Seo Specialists |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.4/5 |
Ahrefs key facts
- Vendor
- Ahrefs Pte. Ltd.
- Pricing
- Subscription - From $129/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Seo Pros, Agencies, Content Teams
- Editor rating
- 4.5 / 5
- Founded
- 2010
- Headquarters
- Singapore
Lumar key facts
- Vendor
- Lumar
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Seo Specialists
- Editor rating
- 4.4 / 5
- Founded
- 2010
- Headquarters
- London, United Kingdom
Frequently asked questions
Is Ahrefs better than Lumar?
Neither is universally better - Ahrefs edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ahrefs or Lumar cheaper?
Ahrefs is the more affordable of the two to get started, at from $129/mo. Ahrefs starts at from $129/mo; Lumar starts at custom.
Can Ahrefs replace Lumar?
Yes for most teams - both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.