Ashby vs Zoho Analytics
Updated June 2026 · A structured head-to-head comparison.
Self-service BI and dashboards.
The verdict
Both Ashby and Zoho Analytics are credible applicant tracking tools, and the right pick comes down to your priorities.
Choose Ashby if you want a higher overall rating (4.8/5). All-in-one recruiting with analytics.
Choose Zoho Analytics if you'd rather have a lower starting price (free – $24/mo), a free plan to start on and broader platform coverage. Self-service BI and dashboards.
Ashby vs Zoho Analytics: side by side
| Dimension | Ashby | Zoho Analytics |
|---|---|---|
| Starting price | Custom | Free – $24/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Scaling Startups, Mid Market | Smb, Data Teams |
| Platforms | Web | Web, Ios, Android, ApiWinner |
| Rating | 4.8/5Winner | 4.4/5 |
Ashby key facts
- Vendor
- Ashby
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Scaling Startups, Mid Market
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- San Francisco, CA, USA
Zoho Analytics key facts
- Vendor
- Zoho
- Pricing
- Freemium — Free – $24/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Data Teams
- Editor rating
- 4.4 / 5
- Founded
- 2009
- Headquarters
- Chennai, India
Frequently asked questions
Is Ashby better than Zoho Analytics?
Neither is universally better — Ashby edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ashby or Zoho Analytics cheaper?
Zoho Analytics is the more affordable of the two to get started, at free – $24/mo. Ashby starts at custom; Zoho Analytics starts at free – $24/mo.
Can Ashby replace Zoho Analytics?
Yes for most teams — both are applicant tracking tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.