Attio vs HubSpot
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Attio and HubSpot are credible crm tools, and the right pick comes down to your priorities.
Choose Attio if you want a higher overall rating (4.7/5). The CRM for the AI era.
Choose HubSpot if you'd rather have a longer free trial (14 days), broader platform coverage and more native integrations. All-in-one CRM, marketing, and sales platform.
Attio vs HubSpot: side by side
| Dimension | Attio | HubSpot |
|---|---|---|
| Starting price | Free – $15/user/mo | Free – $20/seat/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Freemium |
| Best for | Startups, Sales Teams | Smb, Marketing Teams, Startups |
| Platforms | Web, Ios | Web, Mac, Windows, Ios, Android, ApiWinner |
| Integrations | — | 6+ integrationsWinner |
| Rating | 4.7/5Winner | 4.5/5 |
Attio key facts
- Vendor
- Attio
- Pricing
- Freemium — Free – $15/user/mo
- Free tier
- Yes
- Platforms
- Web, Ios
- Best for
- Startups, Sales Teams
- Editor rating
- 4.7 / 5
- Founded
- 2019
- Headquarters
- London, UK
HubSpot key facts
- Vendor
- HubSpot, Inc.
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Mac, Windows, Ios, Android, Api
- Best for
- Smb, Marketing Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
Frequently asked questions
Is Attio better than HubSpot?
Neither is universally better — Attio edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Attio or HubSpot cheaper?
Attio is the more affordable of the two to get started, at free – $15/user/mo. Attio starts at free – $15/user/mo; HubSpot starts at free – $20/seat/mo.
Can Attio replace HubSpot?
Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.