Attio vs Salesforce
Updated June 2026 · A structured head-to-head comparison.
The enterprise CRM standard.
The verdict
Both Attio and Salesforce are credible crm tools, and the right pick comes down to your priorities.
Choose Attio if you want a lower starting price (free – $15/user/mo), a free plan to start on and a higher overall rating (4.7/5). The CRM for the AI era.
Choose Salesforce if you'd rather have a longer free trial (30 days), broader platform coverage and more native integrations. The enterprise CRM standard.
Attio vs Salesforce: side by side
| Dimension | Attio | Salesforce |
|---|---|---|
| Starting price | Free – $15/user/moWinner | From $25/user/mo |
| Free plan | YesWinner | No |
| Free trial | — | 30 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Startups, Sales Teams | Enterprise, Mid Market, Sales Teams |
| Platforms | Web, Ios | Web, Ios, Android, ApiWinner |
| Integrations | — | 5+ integrationsWinner |
| Rating | 4.7/5Winner | 4.3/5 |
Attio key facts
- Vendor
- Attio
- Pricing
- Freemium — Free – $15/user/mo
- Free tier
- Yes
- Platforms
- Web, Ios
- Best for
- Startups, Sales Teams
- Editor rating
- 4.7 / 5
- Founded
- 2019
- Headquarters
- London, UK
Salesforce key facts
- Vendor
- Salesforce, Inc.
- Pricing
- Subscription — From $25/user/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Enterprise, Mid Market, Sales Teams
- Editor rating
- 4.3 / 5
- Founded
- 1999
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Attio better than Salesforce?
Neither is universally better — Attio edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Attio or Salesforce cheaper?
Attio is the more affordable of the two to get started, at free – $15/user/mo. Attio starts at free – $15/user/mo; Salesforce starts at from $25/user/mo.
Can Attio replace Salesforce?
Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.