Awario vs Planable
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Awario and Planable are credible social media management tools, and the right pick comes down to your priorities.
Awario - Social listening and brand monitoring.
Choose Planable if you'd rather have a lower starting price (free - $11/user/mo), a free plan to start on and a higher overall rating (4.6/5). Social media collaboration and approval.
Awario vs Planable: side by side
| Dimension | Awario | Planable |
|---|---|---|
| Starting price | From $29/mo | Free - $11/user/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Agencies | Agencies, Marketing Teams |
| Platforms | Web, API | Web |
| Rating | 4.3/5 | 4.6/5Winner |
Awario key facts
- Vendor
- Awario
- Pricing
- Subscription - From $29/mo
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Agencies
- Editor rating
- 4.3 / 5
- Founded
- 2015
- Headquarters
- Tallinn, Estonia
Planable key facts
- Vendor
- Planable
- Pricing
- Freemium - Free - $11/user/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Agencies, Marketing Teams
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- London, UK
Frequently asked questions
Is Awario better than Planable?
Neither is universally better - Planable edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Awario or Planable cheaper?
Planable is the more affordable of the two to get started, at free - $11/user/mo. Awario starts at from $29/mo; Planable starts at free - $11/user/mo.
Can Awario replace Planable?
Yes for most teams - both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.