softwares.com

Awario vs Zoho Social

Updated June 2026 · A structured head-to-head comparison.

Social listening and brand monitoring.

Social media management in the Zoho suite.

The verdict

Both Awario and Zoho Social are credible social media management tools, and the right pick comes down to your priorities.

Awario - Social listening and brand monitoring.

Choose Zoho Social if you'd rather have a lower starting price (free - $15/mo), a free plan to start on, broader platform coverage and a higher overall rating (4.6/5). Social media management in the Zoho suite.

Awario vs Zoho Social: side by side

DimensionAwarioZoho Social
Starting priceFrom $29/moFree - $15/moWinner
Free planNoYesWinner
Pricing modelSubscriptionSubscription
Best forSmb, AgenciesSmb, Agencies
PlatformsWeb, APIWeb, iOS, Android, APIWinner
Rating4.3/54.6/5Winner

Awario key facts

Vendor
Awario
Pricing
Subscription - From $29/mo
Free tier
No
Platforms
Web, API
Best for
Smb, Agencies
Editor rating
4.3 / 5
Founded
2015
Headquarters
Tallinn, Estonia

Zoho Social key facts

Vendor
Zoho
Pricing
Subscription - Free - $15/mo
Free tier
Yes
Platforms
Web, iOS, Android, API
Best for
Smb, Agencies
Editor rating
4.6 / 5
Founded
2016
Headquarters
Chennai, India

Frequently asked questions

Is Awario better than Zoho Social?

Neither is universally better - Zoho Social edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Awario or Zoho Social cheaper?

Zoho Social is the more affordable of the two to get started, at free - $15/mo. Awario starts at from $29/mo; Zoho Social starts at free - $15/mo.

Can Awario replace Zoho Social?

Yes for most teams - both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.

Stay ahead of the software curve

Side-by-side software breakdowns and pricing changes - in your inbox monthly.