Ballpark vs Lookback
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Ballpark and Lookback are credible user research tools, and the right pick comes down to your priorities.
Choose Ballpark if you want a lower starting price (free – $80/mo), a free plan to start on and a higher overall rating (4.6/5). Surveys, interviews, and usability tests.
Choose Lookback if you'd rather have a longer free trial (14 days) and broader platform coverage. Live moderated user interviews.
Ballpark vs Lookback: side by side
| Dimension | Ballpark | Lookback |
|---|---|---|
| Starting price | Free – $80/moWinner | From $25/mo |
| Free plan | YesWinner | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Designers, Product Teams | Research Teams, Designers |
| Platforms | Web | Web, Ios, AndroidWinner |
| Rating | 4.6/5Winner | 4.2/5 |
Ballpark key facts
- Vendor
- Ballpark
- Pricing
- Freemium — Free – $80/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Designers, Product Teams
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- London, UK
Lookback key facts
- Vendor
- Lookback
- Pricing
- Subscription — From $25/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Research Teams, Designers
- Editor rating
- 4.2 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Ballpark better than Lookback?
Neither is universally better — Ballpark edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ballpark or Lookback cheaper?
Ballpark is the more affordable of the two to get started, at free – $80/mo. Ballpark starts at free – $80/mo; Lookback starts at from $25/mo.
Can Ballpark replace Lookback?
Yes for most teams — both are user research tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.