beehiiv vs EmailOctopus
Updated June 2026 · A structured head-to-head comparison.
Simple, affordable email marketing.
The verdict
Both beehiiv and EmailOctopus are credible email marketing tools, and the right pick comes down to your priorities.
beehiiv — The newsletter platform built for growth.
EmailOctopus — Simple, affordable email marketing.
beehiiv vs EmailOctopus: side by side
| Dimension | beehiiv | EmailOctopus |
|---|---|---|
| Starting price | Free – $42/mo | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Creators, Publishers | Solopreneurs, Smb |
| Platforms | Web, Api | Web, Api |
| Rating | 4.7/5 | 4.6/5 |
beehiiv key facts
- Vendor
- beehiiv
- Pricing
- Freemium — Free – $42/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Creators, Publishers
- Editor rating
- 4.7 / 5
- Founded
- 2021
- Headquarters
- New York, NY, USA
EmailOctopus key facts
- Vendor
- EmailOctopus
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2014
- Headquarters
- London, UK
Frequently asked questions
Is beehiiv better than EmailOctopus?
Neither is universally better — beehiiv edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is beehiiv or EmailOctopus cheaper?
beehiiv is the more affordable of the two to get started, at free – $42/mo. beehiiv starts at free – $42/mo; EmailOctopus starts at free – $9/mo.
Can beehiiv replace EmailOctopus?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.