BoomTown vs Follow Up Boss
Updated June 2026 · A structured head-to-head comparison.
Real estate CRM and lead management.
The verdict
Both BoomTown and Follow Up Boss are credible real estate tools, and the right pick comes down to your priorities.
BoomTown — Lead generation and CRM for real estate teams.
Choose Follow Up Boss if you'd rather have a lower starting price (from $58/user/mo), a longer free trial (14 days) and a higher overall rating (4.6/5). Real estate CRM and lead management.
BoomTown vs Follow Up Boss: side by side
| Dimension | BoomTown | Follow Up Boss |
|---|---|---|
| Starting price | Custom | From $58/user/moWinner |
| Free plan | No | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Teams, Brokerages | Real Estate Teams, Agents |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.3/5 | 4.6/5Winner |
BoomTown key facts
- Vendor
- BoomTown
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Teams, Brokerages
- Editor rating
- 4.3 / 5
- Founded
- 2006
- Headquarters
- Charleston, SC, USA
Follow Up Boss key facts
- Vendor
- Zillow
- Pricing
- Subscription — From $58/user/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Real Estate Teams, Agents
- Editor rating
- 4.6 / 5
- Founded
- 2011
- Headquarters
- Remote
Frequently asked questions
Is BoomTown better than Follow Up Boss?
Neither is universally better — Follow Up Boss edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is BoomTown or Follow Up Boss cheaper?
Follow Up Boss is the more affordable of the two to get started, at from $58/user/mo. BoomTown starts at custom; Follow Up Boss starts at from $58/user/mo.
Can BoomTown replace Follow Up Boss?
Yes for most teams — both are real estate tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.