Brandfolder vs Image Relay
Updated June 2026 · A structured head-to-head comparison.
AI-powered digital asset management.
DAM and product information management.
The verdict
Both Brandfolder and Image Relay are credible digital asset management tools, and the right pick comes down to your priorities.
Brandfolder - AI-powered digital asset management.
Image Relay - DAM and product information management.
Brandfolder vs Image Relay: side by side
| Dimension | Brandfolder | Image Relay |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Marketing Teams, Enterprise | Smb, Marketing Teams |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.4/5 |
Brandfolder key facts
- Vendor
- Smartsheet
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Marketing Teams, Enterprise
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Denver, Colorado
Image Relay key facts
- Vendor
- Image Relay
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Marketing Teams
- Editor rating
- 4.4 / 5
- Founded
- 2009
- Headquarters
- Burlington, Vermont
Frequently asked questions
Is Brandfolder better than Image Relay?
Neither is universally better - Brandfolder edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Brandfolder or Image Relay cheaper?
Brandfolder is the more affordable of the two to get started, at custom. Brandfolder starts at custom; Image Relay starts at custom.
Can Brandfolder replace Image Relay?
Yes for most teams - both are digital asset management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.