Brevo vs Gupshup
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Brevo and Gupshup are credible email marketing tools, and the right pick comes down to your priorities.
Choose Brevo if you want a higher overall rating (4.5/5). Email, SMS, and marketing automation (formerly Sendinblue).
Gupshup — Conversational messaging platform.
Brevo vs Gupshup: side by side
| Dimension | Brevo | Gupshup |
|---|---|---|
| Starting price | Free – $9/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Usage-based |
| Best for | Smb, Ecommerce | Enterprise, Marketers |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5Winner | 4.2/5 |
Brevo key facts
- Vendor
- Brevo
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Ecommerce
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Paris, France
Gupshup key facts
- Vendor
- Gupshup
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2004
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Brevo better than Gupshup?
Neither is universally better — Brevo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Brevo or Gupshup cheaper?
Brevo is the more affordable of the two to get started, at free – $9/mo. Brevo starts at free – $9/mo; Gupshup starts at free.
Can Brevo replace Gupshup?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.