softwares.com

Cartloop vs Chatfuel

Updated June 2026 · A structured head-to-head comparison.

Conversational SMS for DTC brands.

AI chatbots for WhatsApp, Instagram & Messenger.

The verdict

Both Cartloop and Chatfuel are credible sms marketing tools, and the right pick comes down to your priorities.

Choose Cartloop if you want a lower starting price (free – $120/mo), a free plan to start on and a higher overall rating (4.8/5). Conversational SMS for DTC brands.

Choose Chatfuel if you'd rather have a longer free trial (7 days). AI chatbots for WhatsApp, Instagram & Messenger.

Cartloop vs Chatfuel: side by side

DimensionCartloopChatfuel
Starting priceFree – $120/moWinnerFrom $23.99/mo
Free planYesWinnerNo
Free trial7 daysWinner
Pricing modelFreemiumSubscription
Best forSmb, Ecommerce BrandsEcommerce, Smb
PlatformsWeb, ApiWeb, Api
Rating4.8/5Winner4.4/5

Cartloop key facts

Vendor
Cartloop
Pricing
Freemium — Free – $120/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Ecommerce Brands
Editor rating
4.8 / 5
Founded
2019
Headquarters
London, United Kingdom

Chatfuel key facts

Vendor
Chatfuel
Pricing
Subscription — From $23.99/mo
Free tier
Free trial (7 days)
Platforms
Web, Api
Best for
Ecommerce, Smb
Editor rating
4.4 / 5
Founded
2015
Headquarters
Menlo Park, USA

Frequently asked questions

Is Cartloop better than Chatfuel?

Neither is universally better — Cartloop edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Cartloop or Chatfuel cheaper?

Cartloop is the more affordable of the two to get started, at free – $120/mo. Cartloop starts at free – $120/mo; Chatfuel starts at from $23.99/mo.

Can Cartloop replace Chatfuel?

Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.