Cartloop vs Gupshup
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Cartloop and Gupshup are credible sms marketing tools, and the right pick comes down to your priorities.
Choose Cartloop if you want a higher overall rating (4.8/5). Conversational SMS for DTC brands.
Gupshup — Conversational messaging platform.
Cartloop vs Gupshup: side by side
| Dimension | Cartloop | Gupshup |
|---|---|---|
| Starting price | Free – $120/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Usage-based |
| Best for | Smb, Ecommerce Brands | Enterprise, Marketers |
| Platforms | Web, Api | Web, Api |
| Rating | 4.8/5Winner | 4.2/5 |
Cartloop key facts
- Vendor
- Cartloop
- Pricing
- Freemium — Free – $120/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.8 / 5
- Founded
- 2019
- Headquarters
- London, United Kingdom
Gupshup key facts
- Vendor
- Gupshup
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2004
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Cartloop better than Gupshup?
Neither is universally better — Cartloop edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Cartloop or Gupshup cheaper?
Cartloop is the more affordable of the two to get started, at free – $120/mo. Cartloop starts at free – $120/mo; Gupshup starts at free.
Can Cartloop replace Gupshup?
Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.