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Cartloop vs LoyaltyLion

Updated June 2026 · A structured head-to-head comparison.

Conversational SMS for DTC brands.

Loyalty for ecommerce growth.

The verdict

Both Cartloop and LoyaltyLion are credible sms marketing tools, and the right pick comes down to your priorities.

Choose Cartloop if you want a higher overall rating (4.8/5). Conversational SMS for DTC brands.

LoyaltyLion — Loyalty for ecommerce growth.

Cartloop vs LoyaltyLion: side by side

DimensionCartloopLoyaltyLion
Starting priceFree – $120/moFree – $199/mo
Free planYesYes
Pricing modelFreemiumFreemium
Best forSmb, Ecommerce BrandsEcommerce Brands
PlatformsWeb, ApiWeb, Api
Rating4.8/5Winner4.5/5

Cartloop key facts

Vendor
Cartloop
Pricing
Freemium — Free – $120/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Ecommerce Brands
Editor rating
4.8 / 5
Founded
2019
Headquarters
London, United Kingdom

LoyaltyLion key facts

Vendor
LoyaltyLion
Pricing
Freemium — Free – $199/mo
Free tier
Yes
Platforms
Web, Api
Best for
Ecommerce Brands
Editor rating
4.5 / 5
Founded
2012
Headquarters
London, UK

Frequently asked questions

Is Cartloop better than LoyaltyLion?

Neither is universally better — Cartloop edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Cartloop or LoyaltyLion cheaper?

Cartloop is the more affordable of the two to get started, at free – $120/mo. Cartloop starts at free – $120/mo; LoyaltyLion starts at free – $199/mo.

Can Cartloop replace LoyaltyLion?

Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.