Coolors vs Tailor Brands
Updated June 2026 · A structured head-to-head comparison.
Logo and brand building made easy.
The verdict
Both Coolors and Tailor Brands are credible design creative tools, and the right pick comes down to your priorities.
Choose Coolors if you want a lower starting price (free – $3.99/mo), a free plan to start on and a higher overall rating (4.8/5). The super-fast color palette generator.
Tailor Brands — Logo and brand building made easy.
Coolors vs Tailor Brands: side by side
| Dimension | Coolors | Tailor Brands |
|---|---|---|
| Starting price | Free – $3.99/moWinner | From $9.99/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Designers, Developers, Creators | Entrepreneurs, Small Businesses |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.8/5Winner | 4.0/5 |
Coolors key facts
- Vendor
- Coolors
- Pricing
- Freemium — Free – $3.99/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Designers, Developers, Creators
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Reggio Emilia, Italy
Tailor Brands key facts
- Vendor
- Tailor Brands
- Pricing
- Subscription — From $9.99/mo
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Entrepreneurs, Small Businesses
- Editor rating
- 4.0 / 5
- Founded
- 2014
- Headquarters
- New York, New York
Frequently asked questions
Is Coolors better than Tailor Brands?
Neither is universally better — Coolors edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Coolors or Tailor Brands cheaper?
Coolors is the more affordable of the two to get started, at free – $3.99/mo. Coolors starts at free – $3.99/mo; Tailor Brands starts at from $9.99/mo.
Can Coolors replace Tailor Brands?
Yes for most teams — both are design creative tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.