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Culture Amp vs Gusto

Updated June 2026 · A structured head-to-head comparison.

Employee experience and engagement.

Payroll, benefits, and HR for small business.

The verdict

Both Culture Amp and Gusto are credible hr tools, and the right pick comes down to your priorities.

Culture Amp — Employee experience and engagement.

Choose Gusto if you'd rather have a lower starting price (from $40/mo) and broader platform coverage. Payroll, benefits, and HR for small business.

Culture Amp vs Gusto: side by side

DimensionCulture AmpGusto
Starting priceCustomFrom $40/moWinner
Free planNoNo
Pricing modelSubscriptionSubscription
Best forMid Market, EnterpriseSmb, Startups
PlatformsWebWeb, Ios, AndroidWinner
Rating4.5/54.6/5

Culture Amp key facts

Vendor
Culture Amp
Pricing
Subscription — Custom
Free tier
No
Platforms
Web
Best for
Mid Market, Enterprise
Editor rating
4.5 / 5
Founded
2009
Headquarters
Melbourne, Australia

Gusto key facts

Vendor
Gusto
Pricing
Subscription — From $40/mo
Free tier
No
Platforms
Web, Ios, Android
Best for
Smb, Startups
Editor rating
4.6 / 5
Founded
2011
Headquarters
San Francisco, CA, USA

Frequently asked questions

Is Culture Amp better than Gusto?

Neither is universally better — Gusto edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Culture Amp or Gusto cheaper?

Gusto is the more affordable of the two to get started, at from $40/mo. Culture Amp starts at custom; Gusto starts at from $40/mo.

Can Culture Amp replace Gusto?

Yes for most teams — both are hr tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.