DealerCenter vs Frazer
Updated June 2026 · A structured head-to-head comparison.
DMS for independent dealers.
The verdict
Both DealerCenter and Frazer are credible automotive tools, and the right pick comes down to your priorities.
Choose DealerCenter if you want broader platform coverage. DMS for independent dealers.
Choose Frazer if you'd rather have a lower starting price (from $55/mo). Affordable DMS for used-car dealers.
DealerCenter vs Frazer: side by side
| Dimension | DealerCenter | Frazer |
|---|---|---|
| Starting price | Custom | From $55/moWinner |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Independent Dealers, Bhph Dealers | Used Car Dealers, Independent Dealers |
| Platforms | Web, Ios, AndroidWinner | Windows |
| Rating | 4.5/5 | 4.6/5 |
DealerCenter key facts
- Vendor
- Nowcom
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Independent Dealers, Bhph Dealers
- Editor rating
- 4.5 / 5
- Founded
- 2004
- Headquarters
- Los Angeles, CA, USA
Frazer key facts
- Vendor
- Frazer Computing
- Pricing
- Subscription — From $55/mo
- Free tier
- No
- Platforms
- Windows
- Best for
- Used Car Dealers, Independent Dealers
- Editor rating
- 4.6 / 5
- Founded
- 1985
- Headquarters
- Canton, NY, USA
Frequently asked questions
Is DealerCenter better than Frazer?
Neither is universally better — Frazer edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is DealerCenter or Frazer cheaper?
Frazer is the more affordable of the two to get started, at from $55/mo. DealerCenter starts at custom; Frazer starts at from $55/mo.
Can DealerCenter replace Frazer?
Yes for most teams — both are automotive tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.