DealerSocket vs Frazer
Updated June 2026 · A structured head-to-head comparison.
Dealership CRM and DMS.
The verdict
Both DealerSocket and Frazer are credible automotive tools, and the right pick comes down to your priorities.
DealerSocket — Dealership CRM and DMS.
Choose Frazer if you'd rather have a lower starting price (from $55/mo) and a higher overall rating (4.6/5). Affordable DMS for used-car dealers.
DealerSocket vs Frazer: side by side
| Dimension | DealerSocket | Frazer |
|---|---|---|
| Starting price | Custom | From $55/moWinner |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Car Dealers, Enterprise | Used Car Dealers, Independent Dealers |
| Platforms | Web | Windows |
| Rating | 4.1/5 | 4.6/5Winner |
DealerSocket key facts
- Vendor
- Solera
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Car Dealers, Enterprise
- Editor rating
- 4.1 / 5
- Founded
- 2001
- Headquarters
- Westlake, TX, USA
Frazer key facts
- Vendor
- Frazer Computing
- Pricing
- Subscription — From $55/mo
- Free tier
- No
- Platforms
- Windows
- Best for
- Used Car Dealers, Independent Dealers
- Editor rating
- 4.6 / 5
- Founded
- 1985
- Headquarters
- Canton, NY, USA
Frequently asked questions
Is DealerSocket better than Frazer?
Neither is universally better — Frazer edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is DealerSocket or Frazer cheaper?
Frazer is the more affordable of the two to get started, at from $55/mo. DealerSocket starts at custom; Frazer starts at from $55/mo.
Can DealerSocket replace Frazer?
Yes for most teams — both are automotive tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.