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DivvyHQ vs Honeycomb Upsell

Updated June 2026 · A structured head-to-head comparison.

Content planning & editorial calendar software.

Upsell and cross-sell funnels for Shopify.

The verdict

Both DivvyHQ and Honeycomb Upsell are credible marketing automation tools, and the right pick comes down to your priorities.

Choose DivvyHQ if you want a longer free trial (14 days). Content planning & editorial calendar software.

Choose Honeycomb Upsell if you'd rather have a lower starting price (free – $49.99/mo), a free plan to start on and a higher overall rating (4.9/5). Upsell and cross-sell funnels for Shopify.

DivvyHQ vs Honeycomb Upsell: side by side

DimensionDivvyHQHoneycomb Upsell
Starting priceFrom $29/user/moFree – $49.99/moWinner
Free planNoYesWinner
Free trial14 daysWinner
Pricing modelSubscriptionFreemium
Best forContent Teams, EnterpriseEcommerce Teams, Smb
PlatformsWebWeb
Rating4.2/54.9/5Winner

DivvyHQ key facts

Vendor
DivvyHQ
Pricing
Subscription — From $29/user/mo
Free tier
Free trial (14 days)
Platforms
Web
Best for
Content Teams, Enterprise
Editor rating
4.2 / 5
Founded
2011
Headquarters
Kansas City, USA

Honeycomb Upsell key facts

Vendor
Conversion Bear
Pricing
Freemium — Free – $49.99/mo
Free tier
Yes
Platforms
Web
Best for
Ecommerce Teams, Smb
Editor rating
4.9 / 5
Founded
2020
Headquarters
Tel Aviv, Israel

Frequently asked questions

Is DivvyHQ better than Honeycomb Upsell?

Neither is universally better — Honeycomb Upsell edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is DivvyHQ or Honeycomb Upsell cheaper?

Honeycomb Upsell is the more affordable of the two to get started, at free – $49.99/mo. DivvyHQ starts at from $29/user/mo; Honeycomb Upsell starts at free – $49.99/mo.

Can DivvyHQ replace Honeycomb Upsell?

Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.