DivvyHQ vs Lifetimely
Updated June 2026 · A structured head-to-head comparison.
Profit and LTV analytics for Shopify.
The verdict
Both DivvyHQ and Lifetimely are credible marketing automation tools, and the right pick comes down to your priorities.
Choose DivvyHQ if you want a longer free trial (14 days). Content planning & editorial calendar software.
Choose Lifetimely if you'd rather have a lower starting price (free – $49/mo), a free plan to start on and a higher overall rating (4.8/5). Profit and LTV analytics for Shopify.
DivvyHQ vs Lifetimely: side by side
| Dimension | DivvyHQ | Lifetimely |
|---|---|---|
| Starting price | From $29/user/mo | Free – $49/moWinner |
| Free plan | No | YesWinner |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Content Teams, Enterprise | Smb, Ecommerce Brands |
| Platforms | Web | Web |
| Rating | 4.2/5 | 4.8/5Winner |
DivvyHQ key facts
- Vendor
- DivvyHQ
- Pricing
- Subscription — From $29/user/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web
- Best for
- Content Teams, Enterprise
- Editor rating
- 4.2 / 5
- Founded
- 2011
- Headquarters
- Kansas City, USA
Lifetimely key facts
- Vendor
- AMP
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.8 / 5
- Founded
- 2019
- Headquarters
- Helsinki, Finland
Frequently asked questions
Is DivvyHQ better than Lifetimely?
Neither is universally better — Lifetimely edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is DivvyHQ or Lifetimely cheaper?
Lifetimely is the more affordable of the two to get started, at free – $49/mo. DivvyHQ starts at from $29/user/mo; Lifetimely starts at free – $49/mo.
Can DivvyHQ replace Lifetimely?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.