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Document360 vs Guru

Updated June 2026 · A structured head-to-head comparison.

Knowledge base platform for products and teams.

AI-powered knowledge in your workflow.

The verdict

Both Document360 and Guru are credible knowledge base tools, and the right pick comes down to your priorities.

Document360 — Knowledge base platform for products and teams.

Guru — AI-powered knowledge in your workflow.

Document360 vs Guru: side by side

DimensionDocument360Guru
Starting priceFree – $199/moFree – $18/user/mo
Free planYesYes
Pricing modelSubscriptionFreemium
Best forSaas, Support TeamsSupport Teams, Sales Teams
PlatformsWeb, ApiWeb, Api
Rating4.7/54.6/5

Document360 key facts

Vendor
Kovai
Pricing
Subscription — Free – $199/mo
Free tier
Yes
Platforms
Web, Api
Best for
Saas, Support Teams
Editor rating
4.7 / 5
Founded
2017
Headquarters
London, UK

Guru key facts

Vendor
Guru
Pricing
Freemium — Free – $18/user/mo
Free tier
Yes
Platforms
Web, Api
Best for
Support Teams, Sales Teams
Editor rating
4.6 / 5
Founded
2013
Headquarters
Philadelphia, PA, USA

Frequently asked questions

Is Document360 better than Guru?

Neither is universally better — Document360 edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Document360 or Guru cheaper?

Document360 is the more affordable of the two to get started, at free – $199/mo. Document360 starts at free – $199/mo; Guru starts at free – $18/user/mo.

Can Document360 replace Guru?

Yes for most teams — both are knowledge base tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.