Fathom Analytics vs Microsoft Clarity
Updated June 2026 · A structured head-to-head comparison.
Privacy-first website analytics.
Free heatmaps and session recordings.
The verdict
Both Fathom Analytics and Microsoft Clarity are credible web analytics tools, and the right pick comes down to your priorities.
Choose Fathom Analytics if you want a longer free trial (30 days) and a higher overall rating (4.8/5). Privacy-first website analytics.
Choose Microsoft Clarity if you'd rather have a lower starting price (free) and a free plan to start on. Free heatmaps and session recordings.
Fathom Analytics vs Microsoft Clarity: side by side
| Dimension | Fathom Analytics | Microsoft Clarity |
|---|---|---|
| Starting price | From $15/mo | FreeWinner |
| Free plan | No | YesWinner |
| Free trial | 30 daysWinner | — |
| Pricing model | Subscription | Free |
| Best for | Privacy Conscious, Smb | Smb, Marketers |
| Platforms | Web, Api | Web |
| Rating | 4.8/5Winner | 4.6/5 |
Fathom Analytics key facts
- Vendor
- Fathom
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Api
- Best for
- Privacy Conscious, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- Remote (Canada)
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Frequently asked questions
Is Fathom Analytics better than Microsoft Clarity?
Neither is universally better — Fathom Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Fathom Analytics or Microsoft Clarity cheaper?
Microsoft Clarity is the more affordable of the two to get started, at free. Fathom Analytics starts at from $15/mo; Microsoft Clarity starts at free.
Can Fathom Analytics replace Microsoft Clarity?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.