Fathom Analytics vs WhatConverts
Updated June 2026 · A structured head-to-head comparison.
Privacy-first website analytics.
Lead tracking and marketing attribution.
The verdict
Both Fathom Analytics and WhatConverts are credible web analytics tools, and the right pick comes down to your priorities.
Choose Fathom Analytics if you want a lower starting price (from $15/mo) and a longer free trial (30 days). Privacy-first website analytics.
WhatConverts — Lead tracking and marketing attribution.
Fathom Analytics vs WhatConverts: side by side
| Dimension | Fathom Analytics | WhatConverts |
|---|---|---|
| Starting price | From $15/moWinner | From $30/mo |
| Free plan | No | No |
| Free trial | 30 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Privacy Conscious, Smb | Agencies, Smb |
| Platforms | Web, Api | Web, Api |
| Rating | 4.8/5 | 4.8/5 |
Fathom Analytics key facts
- Vendor
- Fathom
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Api
- Best for
- Privacy Conscious, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- Remote (Canada)
WhatConverts key facts
- Vendor
- WhatConverts
- Pricing
- Subscription — From $30/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Charlotte, NC, USA
Frequently asked questions
Is Fathom Analytics better than WhatConverts?
Neither is universally better — Fathom Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Fathom Analytics or WhatConverts cheaper?
Fathom Analytics is the more affordable of the two to get started, at from $15/mo. Fathom Analytics starts at from $15/mo; WhatConverts starts at from $30/mo.
Can Fathom Analytics replace WhatConverts?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.