FirstPromoter vs Friendbuy
Updated June 2026 · A structured head-to-head comparison.
Referral & affiliate tracking for SaaS.
The verdict
Both FirstPromoter and Friendbuy are credible affiliate marketing tools, and the right pick comes down to your priorities.
Choose FirstPromoter if you want a lower starting price (from $49/mo) and a longer free trial (14 days). Referral & affiliate tracking for SaaS.
Friendbuy - Referral and loyalty for growth brands.
FirstPromoter vs Friendbuy: side by side
| Dimension | FirstPromoter | Friendbuy |
|---|---|---|
| Starting price | From $49/moWinner | Custom |
| Free plan | No | No |
| Free trial | 14 daysWinner | - |
| Pricing model | Subscription | Subscription |
| Best for | Saas | Ecommerce Teams, Enterprise |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.6/5 |
FirstPromoter key facts
- Vendor
- FirstPromoter
- Pricing
- Subscription - From $49/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Saas
- Editor rating
- 4.5 / 5
- Founded
- 2016
- Headquarters
- Remote
Friendbuy key facts
- Vendor
- Friendbuy
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Ecommerce Teams, Enterprise
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Los Angeles, California
Frequently asked questions
Is FirstPromoter better than Friendbuy?
Neither is universally better - Friendbuy edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is FirstPromoter or Friendbuy cheaper?
FirstPromoter is the more affordable of the two to get started, at from $49/mo. FirstPromoter starts at from $49/mo; Friendbuy starts at custom.
Can FirstPromoter replace Friendbuy?
Yes for most teams - both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.