FirstPromoter vs ReferralCandy
Updated June 2026 · A structured head-to-head comparison.
Referral & affiliate tracking for SaaS.
Referral programs for ecommerce.
The verdict
Both FirstPromoter and ReferralCandy are credible affiliate marketing tools, and the right pick comes down to your priorities.
Choose FirstPromoter if you want a lower starting price (from $49/mo) and a longer free trial (14 days). Referral & affiliate tracking for SaaS.
ReferralCandy - Referral programs for ecommerce.
FirstPromoter vs ReferralCandy: side by side
| Dimension | FirstPromoter | ReferralCandy |
|---|---|---|
| Starting price | From $49/moWinner | From $59/mo |
| Free plan | No | No |
| Free trial | 14 daysWinner | - |
| Pricing model | Subscription | Subscription |
| Best for | SaaS | Ecommerce Teams, Smb |
| Platforms | Web, API | Web, API |
| Rating | 4.5/5 | 4.5/5 |
FirstPromoter key facts
- Vendor
- FirstPromoter
- Pricing
- Subscription - From $49/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, API
- Best for
- SaaS
- Editor rating
- 4.5 / 5
- Founded
- 2016
- Headquarters
- Remote
ReferralCandy key facts
- Vendor
- ReferralCandy
- Pricing
- Subscription - From $59/mo
- Free tier
- No
- Platforms
- Web, API
- Best for
- Ecommerce Teams, Smb
- Editor rating
- 4.5 / 5
- Founded
- 2009
- Headquarters
- Singapore
Frequently asked questions
Is FirstPromoter better than ReferralCandy?
Neither is universally better - FirstPromoter edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is FirstPromoter or ReferralCandy cheaper?
FirstPromoter is the more affordable of the two to get started, at from $49/mo. FirstPromoter starts at from $49/mo; ReferralCandy starts at from $59/mo.
Can FirstPromoter replace ReferralCandy?
Yes for most teams - both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.