Follow Up Boss vs Lofty
Updated June 2026 · A structured head-to-head comparison.
Real estate CRM and lead management.
The verdict
Both Follow Up Boss and Lofty are credible real estate tools, and the right pick comes down to your priorities.
Choose Follow Up Boss if you want a lower starting price (from $58/user/mo), a longer free trial (14 days) and a higher overall rating (4.6/5). Real estate CRM and lead management.
Lofty — All-in-one real estate platform.
Follow Up Boss vs Lofty: side by side
| Dimension | Follow Up Boss | Lofty |
|---|---|---|
| Starting price | From $58/user/moWinner | Custom |
| Free plan | No | No |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Real Estate Teams, Agents | Real Estate Teams |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.6/5Winner | 4.3/5 |
Follow Up Boss key facts
- Vendor
- Zillow
- Pricing
- Subscription — From $58/user/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Real Estate Teams, Agents
- Editor rating
- 4.6 / 5
- Founded
- 2011
- Headquarters
- Remote
Lofty key facts
- Vendor
- Lofty
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Real Estate Teams
- Editor rating
- 4.3 / 5
- Founded
- 2016
- Headquarters
- Phoenix, AZ, USA
Frequently asked questions
Is Follow Up Boss better than Lofty?
Neither is universally better — Follow Up Boss edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Follow Up Boss or Lofty cheaper?
Follow Up Boss is the more affordable of the two to get started, at from $58/user/mo. Follow Up Boss starts at from $58/user/mo; Lofty starts at custom.
Can Follow Up Boss replace Lofty?
Yes for most teams — both are real estate tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.