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Follow Up Boss vs Wise Agent

Updated June 2026 · A structured head-to-head comparison.

Real estate CRM and lead management.

Affordable CRM for real estate agents.

The verdict

Both Follow Up Boss and Wise Agent are credible real estate tools, and the right pick comes down to your priorities.

Choose Follow Up Boss if you want a longer free trial (14 days). Real estate CRM and lead management.

Choose Wise Agent if you'd rather have a lower starting price (from $49/mo). Affordable CRM for real estate agents.

Follow Up Boss vs Wise Agent: side by side

DimensionFollow Up BossWise Agent
Starting priceFrom $58/user/moFrom $49/moWinner
Free planNoNo
Free trial14 daysWinner
Pricing modelSubscriptionSubscription
Best forReal Estate Teams, AgentsSolo Agents, Small Teams
PlatformsWeb, Ios, AndroidWeb, Ios, Android
Rating4.6/54.4/5

Follow Up Boss key facts

Vendor
Zillow
Pricing
Subscription — From $58/user/mo
Free tier
Free trial (14 days)
Platforms
Web, Ios, Android
Best for
Real Estate Teams, Agents
Editor rating
4.6 / 5
Founded
2011
Headquarters
Remote

Wise Agent key facts

Vendor
Wise Agent
Pricing
Subscription — From $49/mo
Free tier
No
Platforms
Web, Ios, Android
Best for
Solo Agents, Small Teams
Editor rating
4.4 / 5
Founded
2002
Headquarters
Fountain Hills, AZ, USA

Frequently asked questions

Is Follow Up Boss better than Wise Agent?

Neither is universally better — Follow Up Boss edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Follow Up Boss or Wise Agent cheaper?

Wise Agent is the more affordable of the two to get started, at from $49/mo. Follow Up Boss starts at from $58/user/mo; Wise Agent starts at from $49/mo.

Can Follow Up Boss replace Wise Agent?

Yes for most teams — both are real estate tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.