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Follow Up Boss vs Ylopo

Updated June 2026 · A structured head-to-head comparison.

Real estate CRM and lead management.

Digital marketing and lead-gen for real estate.

The verdict

Both Follow Up Boss and Ylopo are credible real estate tools, and the right pick comes down to your priorities.

Choose Follow Up Boss if you want a lower starting price (from $58/user/mo), a longer free trial (14 days) and a higher overall rating (4.6/5). Real estate CRM and lead management.

Ylopo — Digital marketing and lead-gen for real estate.

Follow Up Boss vs Ylopo: side by side

DimensionFollow Up BossYlopo
Starting priceFrom $58/user/moWinnerCustom
Free planNoNo
Free trial14 daysWinner
Pricing modelSubscriptionSubscription
Best forReal Estate Teams, AgentsTeams, Agents
PlatformsWeb, Ios, AndroidWeb, Ios, Android
Rating4.6/5Winner4.3/5

Follow Up Boss key facts

Vendor
Zillow
Pricing
Subscription — From $58/user/mo
Free tier
Free trial (14 days)
Platforms
Web, Ios, Android
Best for
Real Estate Teams, Agents
Editor rating
4.6 / 5
Founded
2011
Headquarters
Remote

Ylopo key facts

Vendor
Ylopo
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Ios, Android
Best for
Teams, Agents
Editor rating
4.3 / 5
Founded
2016
Headquarters
Santa Monica, CA, USA

Frequently asked questions

Is Follow Up Boss better than Ylopo?

Neither is universally better — Follow Up Boss edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Follow Up Boss or Ylopo cheaper?

Follow Up Boss is the more affordable of the two to get started, at from $58/user/mo. Follow Up Boss starts at from $58/user/mo; Ylopo starts at custom.

Can Follow Up Boss replace Ylopo?

Yes for most teams — both are real estate tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.