Frazer vs Reynolds and Reynolds
Updated June 2026 · A structured head-to-head comparison.
Automotive retailing DMS.
The verdict
Both Frazer and Reynolds and Reynolds are credible automotive tools, and the right pick comes down to your priorities.
Choose Frazer if you want a lower starting price (from $55/mo) and a higher overall rating (4.6/5). Affordable DMS for used-car dealers.
Reynolds and Reynolds — Automotive retailing DMS.
Frazer vs Reynolds and Reynolds: side by side
| Dimension | Frazer | Reynolds and Reynolds |
|---|---|---|
| Starting price | From $55/moWinner | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Used Car Dealers, Independent Dealers | Car Dealers, Enterprise |
| Platforms | Windows | Web |
| Rating | 4.6/5Winner | 3.9/5 |
Frazer key facts
- Vendor
- Frazer Computing
- Pricing
- Subscription — From $55/mo
- Free tier
- No
- Platforms
- Windows
- Best for
- Used Car Dealers, Independent Dealers
- Editor rating
- 4.6 / 5
- Founded
- 1985
- Headquarters
- Canton, NY, USA
Reynolds and Reynolds key facts
- Vendor
- Reynolds and Reynolds
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Car Dealers, Enterprise
- Editor rating
- 3.9 / 5
- Founded
- 1866
- Headquarters
- Dayton, OH, USA
Frequently asked questions
Is Frazer better than Reynolds and Reynolds?
Neither is universally better — Frazer edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Frazer or Reynolds and Reynolds cheaper?
Frazer is the more affordable of the two to get started, at from $55/mo. Frazer starts at from $55/mo; Reynolds and Reynolds starts at custom.
Can Frazer replace Reynolds and Reynolds?
Yes for most teams — both are automotive tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.