Friendbuy vs Rivo Loyalty
Updated June 2026 · A structured head-to-head comparison.
Loyalty and referrals for Shopify.
The verdict
Both Friendbuy and Rivo Loyalty are credible affiliate marketing tools, and the right pick comes down to your priorities.
Friendbuy - Referral and loyalty for growth brands.
Choose Rivo Loyalty if you'd rather have a lower starting price (free - $49/mo), a free plan to start on and a higher overall rating (4.9/5). Loyalty and referrals for Shopify.
Friendbuy vs Rivo Loyalty: side by side
| Dimension | Friendbuy | Rivo Loyalty |
|---|---|---|
| Starting price | Custom | Free - $49/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Ecommerce Teams, Enterprise | Ecommerce Teams, Smb |
| Platforms | Web, Api | Web |
| Rating | 4.6/5 | 4.9/5Winner |
Friendbuy key facts
- Vendor
- Friendbuy
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Ecommerce Teams, Enterprise
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Los Angeles, California
Rivo Loyalty key facts
- Vendor
- Rivo
- Pricing
- Freemium - Free - $49/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Ecommerce Teams, Smb
- Editor rating
- 4.9 / 5
- Founded
- 2021
- Headquarters
- Austin, Texas
Frequently asked questions
Is Friendbuy better than Rivo Loyalty?
Neither is universally better - Rivo Loyalty edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Friendbuy or Rivo Loyalty cheaper?
Rivo Loyalty is the more affordable of the two to get started, at free - $49/mo. Friendbuy starts at custom; Rivo Loyalty starts at free - $49/mo.
Can Friendbuy replace Rivo Loyalty?
Yes for most teams - both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.