Friendbuy vs Viral Loops
Updated June 2026 · A structured head-to-head comparison.
Referral and viral campaign templates.
The verdict
Both Friendbuy and Viral Loops are credible affiliate marketing tools, and the right pick comes down to your priorities.
Friendbuy — Referral and loyalty for growth brands.
Choose Viral Loops if you'd rather have a lower starting price (from $49/mo). Referral and viral campaign templates.
Friendbuy vs Viral Loops: side by side
| Dimension | Friendbuy | Viral Loops |
|---|---|---|
| Starting price | Custom | From $49/moWinner |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Ecommerce Teams, Enterprise | Startups, Smb |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.4/5 |
Friendbuy key facts
- Vendor
- Friendbuy
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Ecommerce Teams, Enterprise
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Los Angeles, California
Viral Loops key facts
- Vendor
- Viral Loops
- Pricing
- Subscription — From $49/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Startups, Smb
- Editor rating
- 4.4 / 5
- Founded
- 2016
- Headquarters
- Athens, Greece
Frequently asked questions
Is Friendbuy better than Viral Loops?
Neither is universally better — Friendbuy edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Friendbuy or Viral Loops cheaper?
Viral Loops is the more affordable of the two to get started, at from $49/mo. Friendbuy starts at custom; Viral Loops starts at from $49/mo.
Can Friendbuy replace Viral Loops?
Yes for most teams — both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.