Funnel vs Modash
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Funnel and Modash are credible marketing analytics tools, and the right pick comes down to your priorities.
Funnel — Marketing data hub and transformation.
Choose Modash if you'd rather have a lower starting price (from $120/mo), a longer free trial (14 days) and a higher overall rating (4.7/5). Influencer search across 250M+ creators.
Funnel vs Modash: side by side
| Dimension | Funnel | Modash |
|---|---|---|
| Starting price | Custom | From $120/moWinner |
| Free plan | No | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Enterprise, Data Teams | Dtc Brands, Agencies |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.7/5Winner |
Funnel key facts
- Vendor
- Funnel.io
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Data Teams
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- Stockholm, Sweden
Modash key facts
- Vendor
- Modash
- Pricing
- Subscription — From $120/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Dtc Brands, Agencies
- Editor rating
- 4.7 / 5
- Founded
- 2018
- Headquarters
- Tallinn, Estonia
Frequently asked questions
Is Funnel better than Modash?
Neither is universally better — Modash edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Funnel or Modash cheaper?
Modash is the more affordable of the two to get started, at from $120/mo. Funnel starts at custom; Modash starts at from $120/mo.
Can Funnel replace Modash?
Yes for most teams — both are marketing analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.