Gem vs Willo
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Gem and Willo are credible recruiting tools, and the right pick comes down to your priorities.
Gem — Recruiting CRM and sourcing.
Choose Willo if you'd rather have a lower starting price (free – $88/mo), a free plan to start on, broader platform coverage and a higher overall rating (4.8/5). Async video interviewing.
Gem vs Willo: side by side
| Dimension | Gem | Willo |
|---|---|---|
| Starting price | Custom | Free – $88/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Talent Teams, Enterprise | Smb, Startups |
| Platforms | Web, Api | Web, Ios, Android, ApiWinner |
| Rating | 4.6/5 | 4.8/5Winner |
Gem key facts
- Vendor
- Gem
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Talent Teams, Enterprise
- Editor rating
- 4.6 / 5
- Founded
- 2017
- Headquarters
- San Francisco, CA, USA
Willo key facts
- Vendor
- Willo
- Pricing
- Freemium — Free – $88/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Startups
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- Glasgow, UK
Frequently asked questions
Is Gem better than Willo?
Neither is universally better — Willo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Gem or Willo cheaper?
Willo is the more affordable of the two to get started, at free – $88/mo. Gem starts at custom; Willo starts at free – $88/mo.
Can Gem replace Willo?
Yes for most teams — both are recruiting tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.