Great Question vs Lookback
Updated June 2026 · A structured head-to-head comparison.
All-in-one UX research platform.
The verdict
Both Great Question and Lookback are credible user research tools, and the right pick comes down to your priorities.
Choose Great Question if you want a higher overall rating (4.7/5). All-in-one UX research platform.
Choose Lookback if you'd rather have a lower starting price (from $25/mo). Live moderated user interviews.
Great Question vs Lookback: side by side
| Dimension | Great Question | Lookback |
|---|---|---|
| Starting price | From $49/mo | From $25/moWinner |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Pricing model | Subscription | Subscription |
| Best for | Research Teams, Product Teams | Research Teams, Designers |
| Platforms | Web, Api | Web, Ios, Android |
| Rating | 4.7/5Winner | 4.2/5 |
Great Question key facts
- Vendor
- Great Question
- Pricing
- Subscription — From $49/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Research Teams, Product Teams
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- San Francisco, CA, USA
Lookback key facts
- Vendor
- Lookback
- Pricing
- Subscription — From $25/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Research Teams, Designers
- Editor rating
- 4.2 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Great Question better than Lookback?
Neither is universally better — Great Question edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Great Question or Lookback cheaper?
Lookback is the more affordable of the two to get started, at from $25/mo. Great Question starts at from $49/mo; Lookback starts at from $25/mo.
Can Great Question replace Lookback?
Yes for most teams — both are user research tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.