GrowSurf vs Rivo Loyalty
Updated June 2026 · A structured head-to-head comparison.
Loyalty and referrals for Shopify.
The verdict
Both GrowSurf and Rivo Loyalty are credible affiliate marketing tools, and the right pick comes down to your priorities.
GrowSurf - Referral software for B2C and B2B.
Choose Rivo Loyalty if you'd rather have a lower starting price (free - $49/mo), a free plan to start on and a higher overall rating (4.9/5). Loyalty and referrals for Shopify.
GrowSurf vs Rivo Loyalty: side by side
| Dimension | GrowSurf | Rivo Loyalty |
|---|---|---|
| Starting price | From $275/mo | Free - $49/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Startups, Saas | Ecommerce Teams, Smb |
| Platforms | Web, Api | Web |
| Rating | 4.7/5 | 4.9/5Winner |
GrowSurf key facts
- Vendor
- GrowSurf
- Pricing
- Subscription - From $275/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Startups, Saas
- Editor rating
- 4.7 / 5
- Founded
- 2019
- Headquarters
- Miami, Florida
Rivo Loyalty key facts
- Vendor
- Rivo
- Pricing
- Freemium - Free - $49/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Ecommerce Teams, Smb
- Editor rating
- 4.9 / 5
- Founded
- 2021
- Headquarters
- Austin, Texas
Frequently asked questions
Is GrowSurf better than Rivo Loyalty?
Neither is universally better - Rivo Loyalty edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is GrowSurf or Rivo Loyalty cheaper?
Rivo Loyalty is the more affordable of the two to get started, at free - $49/mo. GrowSurf starts at from $275/mo; Rivo Loyalty starts at free - $49/mo.
Can GrowSurf replace Rivo Loyalty?
Yes for most teams - both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.