Gupshup vs OneSignal
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Gupshup and OneSignal are credible sms marketing tools, and the right pick comes down to your priorities.
Gupshup — Conversational messaging platform.
Choose OneSignal if you'd rather have broader platform coverage and a higher overall rating (4.5/5). Push, email, and SMS messaging.
Gupshup vs OneSignal: side by side
| Dimension | Gupshup | OneSignal |
|---|---|---|
| Starting price | Free | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Usage-based | Freemium |
| Best for | Enterprise, Marketers | App Developers, Marketers |
| Platforms | Web, Api | Web, Ios, Android, ApiWinner |
| Rating | 4.2/5 | 4.5/5Winner |
Gupshup key facts
- Vendor
- Gupshup
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2004
- Headquarters
- San Francisco, CA, USA
OneSignal key facts
- Vendor
- OneSignal
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- App Developers, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- San Mateo, CA, USA
Frequently asked questions
Is Gupshup better than OneSignal?
Neither is universally better — OneSignal edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Gupshup or OneSignal cheaper?
Gupshup is the more affordable of the two to get started, at free. Gupshup starts at free; OneSignal starts at free – $9/mo.
Can Gupshup replace OneSignal?
Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.