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Gusto vs Wantedly

Updated June 2026 · A structured head-to-head comparison.

Payroll, benefits, and HR for small business.

Mission-based recruiting platform.

The verdict

Both Gusto and Wantedly are credible payroll tools, and the right pick comes down to your priorities.

Choose Gusto if you want a lower starting price (from $40/mo) and a higher overall rating (4.6/5). Payroll, benefits, and HR for small business.

Wantedly - Mission-based recruiting platform.

Gusto vs Wantedly: side by side

DimensionGustoWantedly
Starting priceFrom $40/moWinnerCustom
Free planNoNo
Pricing modelSubscriptionSubscription
Best forSmb, StartupsJp Smb, Recruiting
PlatformsWeb, Ios, AndroidWeb, Ios, Android
Rating4.6/5Winner4.1/5

Gusto key facts

Vendor
Gusto
Pricing
Subscription - From $40/mo
Free tier
No
Platforms
Web, Ios, Android
Best for
Smb, Startups
Editor rating
4.6 / 5
Founded
2011
Headquarters
San Francisco, CA, USA

Wantedly key facts

Vendor
Wantedly
Pricing
Subscription - Custom
Free tier
No
Platforms
Web, Ios, Android
Best for
Jp Smb, Recruiting
Editor rating
4.1 / 5
Founded
2012
Headquarters
Tokyo, Japan

Frequently asked questions

Is Gusto better than Wantedly?

Neither is universally better - Gusto edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Gusto or Wantedly cheaper?

Gusto is the more affordable of the two to get started, at from $40/mo. Gusto starts at from $40/mo; Wantedly starts at custom.

Can Gusto replace Wantedly?

Yes for most teams - both are payroll tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.