Heap vs Microsoft Clarity
Updated June 2026 · A structured head-to-head comparison.
Free heatmaps and session recordings.
The verdict
Both Heap and Microsoft Clarity are credible product analytics tools, and the right pick comes down to your priorities.
Heap — Autocapture product analytics.
Microsoft Clarity — Free heatmaps and session recordings.
Heap vs Microsoft Clarity: side by side
| Dimension | Heap | Microsoft Clarity |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Free |
| Best for | Product Teams | Smb, Marketers |
| Platforms | Web, Api | Web |
| Rating | 4.4/5 | 4.6/5 |
Heap key facts
- Vendor
- Contentsquare
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Frequently asked questions
Is Heap better than Microsoft Clarity?
Neither is universally better — Microsoft Clarity edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Heap or Microsoft Clarity cheaper?
Heap is the more affordable of the two to get started, at free. Heap starts at free; Microsoft Clarity starts at free.
Can Heap replace Microsoft Clarity?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.