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Heap vs Simple Analytics

Updated June 2026 · A structured head-to-head comparison.

Autocapture product analytics.

Privacy-first web analytics.

The verdict

Both Heap and Simple Analytics are credible product analytics tools, and the right pick comes down to your priorities.

Choose Heap if you want a lower starting price (free) and a free plan to start on. Autocapture product analytics.

Simple Analytics — Privacy-first web analytics.

Heap vs Simple Analytics: side by side

DimensionHeapSimple Analytics
Starting priceFreeWinnerFrom $9/mo
Free planYesWinnerNo
Pricing modelFreemiumSubscription
Best forProduct TeamsSmb, Solopreneurs
PlatformsWeb, ApiWeb, Api
Rating4.4/54.6/5

Heap key facts

Vendor
Contentsquare
Pricing
Freemium — Free
Free tier
Yes
Platforms
Web, Api
Best for
Product Teams
Editor rating
4.4 / 5
Founded
2013
Headquarters
San Francisco, CA, USA

Simple Analytics key facts

Vendor
Simple Analytics
Pricing
Subscription — From $9/mo
Free tier
No
Platforms
Web, Api
Best for
Smb, Solopreneurs
Editor rating
4.6 / 5
Founded
2018
Headquarters
Amsterdam, Netherlands

Frequently asked questions

Is Heap better than Simple Analytics?

Neither is universally better — Simple Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Heap or Simple Analytics cheaper?

Heap is the more affordable of the two to get started, at free. Heap starts at free; Simple Analytics starts at from $9/mo.

Can Heap replace Simple Analytics?

Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.