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Hex vs Zoho Analytics

Updated June 2026 · A structured head-to-head comparison.

Collaborative analytics notebooks with AI.

Self-service BI and dashboards.

The verdict

Both Hex and Zoho Analytics are credible business intelligence tools, and the right pick comes down to your priorities.

Choose Hex if you want a higher overall rating (4.7/5). Collaborative analytics notebooks with AI.

Choose Zoho Analytics if you'd rather have broader platform coverage. Self-service BI and dashboards.

Hex vs Zoho Analytics: side by side

DimensionHexZoho Analytics
Starting priceFree – $36/user/moFree – $24/mo
Free planYesYes
Pricing modelFreemiumFreemium
Best forData TeamsSmb, Data Teams
PlatformsWebWeb, Ios, Android, ApiWinner
Rating4.7/5Winner4.4/5

Hex key facts

Vendor
Hex
Pricing
Freemium — Free – $36/user/mo
Free tier
Yes
Platforms
Web
Best for
Data Teams
Editor rating
4.7 / 5
Founded
2019
Headquarters
San Francisco, CA, USA

Zoho Analytics key facts

Vendor
Zoho
Pricing
Freemium — Free – $24/mo
Free tier
Yes
Platforms
Web, Ios, Android, Api
Best for
Smb, Data Teams
Editor rating
4.4 / 5
Founded
2009
Headquarters
Chennai, India

Frequently asked questions

Is Hex better than Zoho Analytics?

Neither is universally better — Hex edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Hex or Zoho Analytics cheaper?

Hex is the more affordable of the two to get started, at free – $36/user/mo. Hex starts at free – $36/user/mo; Zoho Analytics starts at free – $24/mo.

Can Hex replace Zoho Analytics?

Yes for most teams — both are business intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.