Hootsuite vs Metricool
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Hootsuite and Metricool are credible social media management tools, and the right pick comes down to your priorities.
Choose Hootsuite if you want a longer free trial (30 days). Manage all your social media in one place.
Choose Metricool if you'd rather have a lower starting price (free – $18/mo), a free plan to start on and a higher overall rating (4.6/5). Manage and measure social and ads.
Hootsuite vs Metricool: side by side
| Dimension | Hootsuite | Metricool |
|---|---|---|
| Starting price | From $99/mo | Free – $18/moWinner |
| Free plan | No | YesWinner |
| Free trial | 30 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Agencies, Mid Market | Smb, Freelancers |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.1/5 | 4.6/5Winner |
Hootsuite key facts
- Vendor
- Hootsuite
- Pricing
- Subscription — From $99/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Ios, Android
- Best for
- Agencies, Mid Market
- Editor rating
- 4.1 / 5
- Founded
- 2008
- Headquarters
- Vancouver, Canada
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Frequently asked questions
Is Hootsuite better than Metricool?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Hootsuite or Metricool cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Hootsuite starts at from $99/mo; Metricool starts at free – $18/mo.
Can Hootsuite replace Metricool?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.